Build and maintain a uniform, clean ecommerce website structure


Your home page must promote different product categories. Then, the internal web pages should follow a brilliant path that can be understood by both customers and search engines.

Each product web page must have a unique title. This is an important part of ecommerce website optimization. Differentiate all of your products.

Choose a unique, appropriate keyword for each page reflecting the crucial phrases. Feel free to ask the help of your ecommerce agency regarding this.

Come up with a relevant, interesting description for every web page. Improve your wording, so you can encourage more customers to click your ecommerce website.

Build a visible ‘Breadcrumb’ navigation structure. This will enable more customers to find their own way around your website.

Optimize your website images by completing the Alt tags with relevant keywords. These are the alternative text that Google and search engines can recognize as they can’t read images on their own.

Generate an easy-to-understand XML sitemap. This will help search engine robots to look for, and index web pages.

Submit your website manually to SEO-friendly directories. You can fill in all the forms manually.

Submit high-quality content relevant to your pages and keywords to social bookmarking websites and article directories.

Track the success of your ecommerce website optimization process with a brilliant analytics tool. There are a lot of good, free analytics tools you can use to monitor everything.